Direct selling is a retail channel that involves selling products directly to consumers, outside of traditional brick-and-mortar retail environments. This industry has been rapidly growing in India in recent years, with many companies entering the market and offering a wide range of products through direct selling.
The Indian Direct Selling industry has grown by 28% YoY, reaching a value of INR 16,776 crore in 2019-20, according to the Annual Survey report released by the Indian Direct Selling Association. The number of active direct sellers in the country rose 30% YoY to 7.4 million, with the northern region contributing the most sales at 28%. Wellness products accounted for 57% of sales, followed by cosmetics and personal care at 22%. Maharashtra had the highest share of sales in the country at 12%.
QNET is one of the leading direct-selling companies in India, offering a wide range of products in categories such as health and wellness, personal care, and home care. The company has been instrumental in promoting entrepreneurship and empowering individuals to start their own businesses through its innovative business model.
QNET’s Impact on Direct Selling Growth in India: Reasons and Contributions
Convenient And Personalized Shopping Experience
One of the main reasons for the growth of the direct selling industry in India is the changing consumer behaviour. With the advent of technology, consumers are becoming more aware of the products available in the market and are looking for convenient ways to buy them. Direct selling provides a convenient and personalized shopping experience for consumers, and this has contributed to its popularity in India.
QNET, as a direct selling company, helps to address changing consumer behaviour by offering a convenient and personalized shopping experience to its customers. Through its innovative e-commerce platform, QNET provides easy access to a wide range of products, enabling customers to make informed purchasing decisions from the comfort of their homes.
Increasing Number Of Direct Selling Companies
Another factor contributing to the growth of the industry is the increasing number of direct-selling companies entering the market. Many global direct-selling companies have set up operations in India, bringing with them their experience, expertise, and best practices. This has helped to raise the standards of the industry and create a more competitive environment, which benefits both consumers and companies.
QNET, as a global direct-selling company, has played a significant role in raising the standards of the direct-selling industry in India. With its experience, expertise, and best practices, QNET has set an example for other companies to follow and has helped to create a more competitive environment in the industry. QNET has also contributed to the growth of the industry by introducing innovative products and services and by providing training and support to its independent representatives. By doing so, QNET has not only benefited its own business but has also helped to raise the overall standards of the industry, ultimately benefiting consumers as well.
Favourable Business Environment
The Indian government has also been supportive of the direct selling industry, recognizing its potential to create employment opportunities and contribute to the economy. In 2016, the government issued guidelines for direct-selling companies, providing clarity on the legal framework and regulatory requirements. This has helped to create a more favourable business environment for direct selling companies, which has encouraged further growth of the industry.
As a direct-selling company operating in India, QNET has been working closely with the government and industry associations to support the growth of the direct-selling industry in the country. QNET has been proactive in complying with the regulatory requirements and guidelines issued by the government and has been advocating for the interests of the industry at large. In addition, QNET has been providing training and support to its independent representatives, helping them to understand the legal framework and regulations governing the industry. By doing so, QNET has been contributing to the creation of a more favourable business environment for direct-selling companies in India, which has encouraged further growth of the industry.
Promoting Entrepreneurship and Empowering Women
The direct selling industry in India has also been instrumental in promoting entrepreneurship and empowering women. Many direct-selling companies offer opportunities for individuals to start their own businesses and become independent entrepreneurs. This has been particularly beneficial for women, who often face barriers to traditional employment. Direct selling provides a flexible and low-cost way for women to start their own businesses and achieve financial independence.
QNET has been a strong advocate for promoting entrepreneurship and empowering women through direct selling in India. The company’s network marketing business model offers a low-cost and flexible way for individuals, especially women, to start their own businesses and become independent entrepreneurs. QNET provides comprehensive training and support to its independent representatives, helping them to build their businesses and achieve financial success. Additionally, QNET has been actively involved in promoting women’s entrepreneurship through various initiatives, including Women’s Entrepreneurship Day, which aims to inspire and support women entrepreneurs around the world. By doing so, QNET has been instrumental in promoting entrepreneurship and empowering women in India and has contributed to the overall growth and development of the direct selling industry in the country.
To Conclude
The direct selling industry in India has undergone a tremendous transformation in recent years, owing to various factors such as changing consumer behaviour, supportive government policies, and the entry of global companies. QNET, as one of the leading direct-selling companies in India, has played a significant role in contributing to the growth of the industry through its innovative business model, introduction of new products and services, and advocacy for the interests of the industry at large. Furthermore, QNET has been instrumental in promoting entrepreneurship and empowering women, thereby creating employment opportunities and driving economic growth in India. With the continued growth of the direct selling industry, it is poised to play a crucial role in shaping the future of the Indian economy.
