Direct Selling has an amazing set of possibilities for individuals eager to start their own businesses. Direct Selling is a method of business where there is no middle man. The business happens between a seller and the consumer directly. Direct Selling is one of the most successful models of business worldwide. However, direct selling success is not possible for each and everyone who has started this business. Many direct sellers face rejection and accept failure early on in their careers.
Only a few direct sellers reach the epitome of success very soon. One thing in common with all successful direct sellers is commitment and determination to succeed. They are not discouraged by setbacks and overcome them with discipline and dedication to this business. Many successful direct sellers are passionate about doing things differently and often stick to the traditional way of doing business.
Therefore, I have listed a detailed list of characters and attributes required in a successful direct seller.
1. Sell what you Use and Appreciate
Direct Selling becomes easier when you sell products that you yourself use and know. When you know the perks of using a product, it is a cakewalk to sell them. Therefore, QNET’s direct selling company insists that its direct sellers use its products before they sell them to others. When there is personal involvement with Selling, it becomes easy to convey the product’s uses to your customers. Customers are more likely to appreciate a product when legitimate energy surrounds them.
QNET has a great set of products and services that benefit the customers and elevate their lifestyles. QNET initially started with headquarters in Hong Kong and now has offices worldwide. It is the first e-commerce direct selling company set up in 1998.
2. Determine the Client’s group
A specific subset of people is always the target customer for any business. Identifying these subsets or groups of people will make you a successful direct seller. Knowing your group of customers among the vast set of people will help you focus your efforts and energy on marketing to that group and achieve better sales. A customer profile will help you concentrate on advertising and reaching potential customers.
QNET products are suitable for individuals of all age groups and backgrounds. The QNET customer base has a wide array of dimensions, with QNET direct sellers coming from all walks of life.
3. Understand your Market Place
Another effective way to succeed in Direct Selling is being in the right place at the right time. When you build a customer profile, consider the common places they visit often. Just as it is important to know the right groups of people that can be your potential customers, you must know the areas they most likely are to be found. For example, if you target middle-aged to older people, the chances of finding them at the mall are slim. They are found usually at groceries or religious places. So, advertising near these favourable places will get you more customers.
4. Sell Narrative
Storytelling or narrating is a marketing technique that will help you connect with your customers at a personal level. It is one of the best ways to promote a product. Many advertising giants use this approach to promote products and services. The story need not be true, but it must be relatable. Building an unrealistic story will affect your credibility, and you may lose customers. So do not go too much over the top when promoting a product. It is even better if a story is true and many of your customers can relate to it.
5. Stand out from the rest.
A direct seller is the face and brand of their direct selling business. To succeed in the direct selling business, you must distinguish yourself to gain a niche advantage over other direct sellers. You must invest in yourself and your personal development. Having an edge and standing out from others will give more advantages in succeeding as a direct seller.
QNET direct sellers have the advantage of having access to a vast quantity of training materials in their QNET virtual office. Experience knowledge from mentors is also an added advantage for all QNET direct sellers.
6. Be Prepared for a larger turnout
When you plan a gathering for your potential customers, be ready for larger orders. A direct seller should anticipate and be prepared for a larger customer turnout. Being underprepared will make you lose customers and negatively affect your business. A gathering can be a house party for your family and friends, home introductions, an online call conference, etc. Finding the right means of communication with your customers will make you garner more business in less time.
QNET is an e-commerce direct selling company. Stocking products for customers is not a problem for QNET direct sellers. They can order products online and deliver them swiftly to all customers.
7. Consistent follow troughs
Many of your customers may praise the products but are not interested in buying them or joining your business. You feel they are one step short of purchasing a product or joining your team. Sometimes trust your gut and approach them again with your business products and services. Direct Selling does need a certain number of consistent follow-ups to persuade an individual. Also, follow-up with your current customers and clients is necessary.
8. Offer samplers and extras
Customers are usually reluctant to buy new products without trying. Especially beauty products and wellness supplements. Offering them samples and extras to try out will be able to convince them to purchase the products. Keep samplers and extras handy when you approach new customers. A small sample of hair oil or a sachet of coffee/tea will help you close a deal. Offer extras (unsold products from previous gatherings) as additional offers with the products and services.
9. Social Media
Social media and online channels are a great way to gather new customers. It is a smarter way to do business. Social media helps in getting customers in a cost-friendly manner. Following the right social media hacks can help grow your business exponentially. The global reach of social media is an added advantage to the grow your business. Social media is all about giving the right content to the right customers and making the right connections.
Follow groups with similar interests as your business to get tips and help grow your business connections. Make sure you update yourself with new trends in the market. Engaging with your followers is one of the best social media hacks to succeed as a direct seller. Engaging with your followers will build a personal bond and authenticity in your business.
10. Partner Up
Associating with a fellow business person will help you build a stronger business. It will help you bring additional clients, which will help grow both businesses. A partnership might be with a fellow direct seller from a different company or an influencer trying out your products or services. You can do a live meeting for your follower or have digital brand marketing praising one another. It will help direct sellers reduce costs by promoting their direct selling business. The costs would be higher if they did it separately.
For instance, online business mentors will welcome another significant level mentor to do a live video on their social media for their community addressing concerns similar to improving their sales and business. Then the two mentors will respond to questions live on their social media platforms for their viewers and offer unique individual perspectives for them to benefit from.
11. Reviews and testimonials
Every business has a weak point that needs improvement. Reviews and testimonies can be surveyed from the existing customer to help improve the business. It is one of the basic steps followed by all successful business persons. It helps a business person to know the drawback of his business and improve it. Make sure to highlight positive feedback from your clients in your next promotion.
Showcase the positive testimonials on your social media and other business channels to give your business authenticity and positive exposure. Testimonials can be in the form of video, audio, or written.
12. Network locally
The online business approach has an amazing potential to take your business globally. However, forming a person-to-person connection will help your business garner loyal and lasting customers. Arrange meetings and gatherings in your neighbourhood to make people aware of your company’s products and services. Most of the time, people surrounding you will think like you and need the products you sell.
You can organise house meetings and easily follow up if required. You can hold at-home gatherings for loved ones to feature your products and offers. Likewise, give your contact data to individuals you meet in your everyday daily existence. Business cards are a standard promoting tool that works incredibly today.
13. Diligent and Committed
Regardless, staying committed and unwavering in your efforts is vital in finding success at direct Selling. Growing a business through direct selling requires showing up to your gathering on social media or offline. Connecting with potential clients, setting up conferences, attending network marketing events, and making product sales. Commitment to direct selling is very important to achieve success. Many direct sellers lose commitment as soon as they see a little success and lose track of the business altogether.
14. Delegate
Businesses cannot be done by one person army. It requires the collective efforts of its members. Teamwork is essential for a business to grow continuously and sustain itself independently. Direct selling business is the same. The direct seller cannot and should not work alone. Building a network of sales persons will help you achieve efficiency and lasting success in direct selling.
