Digital technology is transforming the direct selling industries, challenging traditional retail marketing channels, and providing digital technology for dynamic growth. The popularity of digital technology has disrupted traditional marketing channels and has changed the ways people interact. Digital technology has changed the way direct sellers do business. They use social media and other digital technology to reach customers and do business.
Direct Selling is a type of business where there is no middleman. Business happens directly between a seller and a consumer. The direct selling business is very different from the traditional retail business model. In Direct Selling, the products and services are sold by micro-entrepreneurs that are independent representatives of a company. In recent times, there has been a steady increase in the number of independent representatives in the direct selling industry.
There are many contributing factors to the increase in the number of independent representatives in Direct Selling.
Namely,
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- The instability that comes with a 9-5 job.
- Better work-life balance with direct Selling.
- Increasing entrepreneur mindset in youths.
- Financial Independence
- Career Satisfaction
- Equal opportunity for men and women.
Many people opt for Direct Selling as a part-time job to earn additional income. The opportunity Direct Selling provides for an autonomous work environment has made it an even more preferred business opportunity by many.
Technological advancement has helped direct sellers to create and maintain connections with their peers and customers. Digital technology has emerged as an important tool for direct selling business.
Let us see the advantages of using digital technology for Direct Selling.
1. Connect from anywhere, anytime
The beauty of technology is that it has eliminated boundaries. A person in India can do business with a person in South America. Thus, the whole world is at your fingertips. Accessing the world for business opportunities has become easy. Though a business can be done anywhere, anytime, keep in mind the local law while doing direct selling business.
2. No marketing cost
Using technology to promote your direct selling business has become cost-effective compared to the heft money spent on traditional marketing agencies. Digital marketing makes use of social media to promote your products and services. Digital avenues have a global reach and have low marketing costs. Today, digital marketing has become affordable to everyone, thus making it easy for entrepreneurs to run their businesses.
3. Millennial Force
Millennials are techno gurus that are used to digital technology like no one before them. In addition, millennials form most of the workforce in our economy. At the same time, they also have spending power in the economy. Thus, making them better understand and fully utilize the digital avenue in their direct selling business. Millennials are laying the groundwork in digital marketing for Direct Selling.
4. Larger Reach
More than half of the world’s population is online. Numerous digital platforms have been established to capture a larger audience. Be it YouTube, Facebook, WhatsApp, etc., more and more people are active daily. Thus, making it an amazing avenue to reach a larger audience effortlessly and in a short time.
How does QNET use Digital Technology?
Can you imagine not using your phone for a day? No, it is very hard to stay away from phones and, in general, digital technology, even for a day. The act of calling a customer with a mobile phone is in itself using digital technology for your Direct Selling.
QNET is one of the top direct selling companies in the world. It is completely e-commerce, which means you get the freedom to do business from anywhere in the world to anywhere worldwide. QNET makes use of digital technology as much as possible. When you partner with QNET as an independent representative, you get access to a virtual office where you can monitor the growth of your direct selling business.
Though direct Selling requires human connection to do business, it can implement digital technology. With the increasing advancement in digital technology, many direct sellers are finding it easy to do business and succeed.
