Business communication helps in the growth of the business. It is important to learn communication skills and develop your personality. It is essential to know about types of business communication and implement them.
Every living being is dependent on communication. Be it by language or action, we all communicate in one way or another. Animals have their way of communicating. Though they do not speak, they have their sounds for communicating. So do birds. They have their chirps for communicating. We have heard many melodious chirps in the early mornings or late evenings.
Humans have found a very sophisticated means of communication viz language. There are thousands of languages in use today around the world. These languages help you put across our thoughts and actions. We communicate our desires as well as feelings through these languages.
What is Business Communication?
Business communication is a constant flow of information within the organization. A business is dependent on how well its members can communicate its ideas. Similarly, direct selling success also depends on how well an independent representative can put forth the ideas of the direct selling company to achieve the company’s goal. Communication is not only communicating with clients. It includes communication within the organization.
Communication with respect to a business includes four types.
- Communications upward
- Communications downward
- Communications with laterals
- External communications
Communication within the organization is most important for any business to grow. Without communication, there is going to be redundancy and ambiguity.
1. Business Communication upward
Upward business communication is communication between an employee, manager, or team lead. There must be upward communication to understand the operations of the business better. It will help the manager or team lead better understand the difficulties at the operations level and find a suitable solution. Upward communication can be in the form of feedback, report, forms, and surveys.
As a QNET independent representative, you must communicate with your upline regarding your problems. As in any business, you will also face many difficulties in direct selling. Communicating with your upline will help you resolve the problem quickly and efficiently.
2. Business Communication downward
Downward business communication is between a superior and single or many subordinates. Downward communication helps the employees understand the objective and goal of the company. When communicating with the employees, you must be unambiguous and professional. Downward forms of communication can be motivational, appreciative or directive.
As a QNET member, you must communicate with your downline regularly. Brief them about the top-selling products and encourage them to do better. Appreciate your team for a job done well. It will go a long way in motivating them.
3. Communications with laterals
Lateral communication happens between peers. It is the most frequent form of communication within an organization. It helps in keeping the employees engaged and getting more productivity. Lateral communications are often informal and can happen verbally over a chat or through messengers. Advantages of good communication
QNET members are very well connected with their peers. It will help you understand the business. You will be able to understand the working of it better and in action. Communicating with people at the same level will make you realize that you are not the only one facing these problems. It will encourage you to keep going during difficult times.
4. External Business Communications
External communication is between a member of the organization and a prospective client, vendor, or potential business partner. This form of business communication is essential for the growth and profit of the company. External communications are in the form of deals, contracts, or purchases.
As a QNET direct seller, you must be good at external communications. To achieve success and grow, you must be comfortable talking about the product to a client or a group of people about the products and making a sale. It involves convincing a person regarding the company and its products and getting him to see the benefits it will provide him.
Conclusion
Business communication will help a company grow. Business communication is important to give clarity about the company and give information about the company’s strategy. An organization’s principles, guidelines and strategies must be conveyed effectively to its members. The values of an organization must be communicated to its clients.
The success of any business starts with good communication.
It encourages the employees and helps in building a strong team. Specific principles and standards manage Business Communication. Earlier business communication was restricted to paperwork and phone calls. With the advance in technology, we have the options of mobile phones, emails, chats, social media, etc. Business communication helps in building goodwill about the company.
